Pay Per Click

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Pay Per Click Advertising (PPC) can help increase your brand awareness and drive sales. Google ad campaigns can ensure instant top ranking in Google search results. Our PPC managers have a proven track record of helping businesses grow through optimised pay per click campaigns. Castle’s PPC team provide comprehensive PPC management services. From strategy planning and set-up through to campaign management and reporting. Our experienced team of PPC Liverpool experts can help deliver a high ROI, ensuring you get the most for your money.

How We Deliver

PPC is a quick way to drive relevant traffic to your site to drive sales and increase conversions. Castle can build and manage PPC or paid search campaigns for your business. We generate high quality leads at the lowest possible cost per acquisition (CPA), ensuring a high ROI. Our in-house Liverpool PPC experts are experienced in building and managing a range of successful campaigns for a variety of businesses, industries, budgets and goals.

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What We Offer

PPC Campaign Management

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Our PPC Liverpool experts use a variety of platforms and campaign management tools, including Google AdWords, Google Smart Shopping, Bing ads, Amazon Advertising and YouTube ads. We create and manage bespoke campaigns tailored to your specific business needs and budget. We conduct extensive research to find out where your ads are best placed, so you benefit from the highest traffic and conversions for your money. This includes constant monitoring and refining of your campaigns to ensure maximum ROI.

Google Partner PPC Agency

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Want to get your website to the top of Google search results instantly? Our PPC Liverpool experts know how to deliver a Google ad campaign that will achieve your goals. Using our years of experience working on campaigns for clients in a wide range of sectors, we can help drive sales to generate significant revenue. As a Google Partner Agency, we have expert-level Google Ads knowledge. We work in partnership with Google to obtain the latest knowledge and training, which keeps us ahead of the game.

Paid Search Campaigns

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Our paid search PPC campaigns will put your website front and centre when people search for your products or services. This allows your ads to rank at the top in those moments when your target audience is actively searching for what you offer. Our PPC experts work with you to understand your business to create a bespoke paid search strategy across Google and Bing.

Paid Shopping Campaigns

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Google Shopping is an effective way for eCommerce brands to showcase their products on Google to those who want to buy them. We can set up, manage and optimise your Google shopping account to ensure the campaigns we deliver provide a great return on investment and keep the cost per acquisition (CPA) low. For those with Amazon stores, we can help boost sales with paid Amazon advertising campaigns.

Remarketing

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Remarketing campaigns are a great way to re-engage existing users who have already visited your site. We design tailored advertisements that will target people who left your website by showing them image ads whilst they browse the web. These display ads will have a variety of call to actions and a mixture of messages to encourage customers to come back to your site and convert that old traffic into more sales.

Detailed Reporting

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We provide regular reports on your pay-per-click campaigns, which gives you valuable insight into how your campaigns are performing. With a wealth of data to analyse, we are constantly refining our PPC campaigns to ensure maximum results. This data also provides valuable insights to help with planning an effective SEO campaign for your website.

Meet the team – Sarah

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A Macbook Air with a screenshot of a Google search for the paye people. From the search, the PAYE people website is shown along with a Google Ad campaign that's seen at the top of the search results.

Quick Results, High ROI

Our well-optimised PPC campaigns provide instant lead generation and increased brand awareness. The campaigns our PPC experts launch are strategically targeted to ensure high-quality lead generation and increased conversions. Our data-led approach delivers results, fast.

Recent Work

What We Did

The PAYE People came to Castle wanting to generate leads by placing their ads in front of a highly relevant audience in the top positions of Google. We went the extra mile, not only utilising a number of different campaign mediums across both Google & Bing networks but optimising their lead generation forms to ensure superior customer experience and a 12% click to conversion rate. This saw an ROI value of 17000%.

12%

Conversion rate

Read Full Case Study

Get In Touch

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